CAMPAIGN TOOLKIT


There are several opportunities to get involved and help promote the United Way Payne County Annual Campaign. The best way to help is to get involved. Attend an event, volunteer, make a donation, share information through Facebook, Instagram or Twitter or even within your regular email correspondence. 

If you would like to learn more or to start a campaign with materials call 405-377-2161 or email info@unitedwaypaynecounty.org.

Click any box below to expand that section

 

DOWNLOADABLES

View can view the Sample Emails as PDFs or download as a Word document. The Word document is hyperlinked, so you can copy/paste the emails into your email builder and the links will work properly.

 

Sample Emails - Traditional Workplace Campaign (View as PDF - Download as Word doc)

 

Sample Emails - Digital Workplace Campaign (View as PDF - Download as Word doc)

 

Click here to print and download the Workplace Pledge Card.

workplace pledge card

 

Click here to print and download the Business Pledge Card.

business pledge card

PLEASE MAIL COMPLETED PLEDGE CARDS P.O. BOX 308, STILLWATER, OK 74076 OR DELIVER TO 109 E 9TH AVE., STILLWATER.

United Way of Payne County Logo (download)

National United Way Logo (download)

"United We Thrive" Campaign Theme Logo (download)

Scan to Pay - Use Venmo, PayPal, Square, or UWPC Webform

United Way of Payne County now accepts credit card donations via Venmo, PayPal, Square and/or a webform on the UWPC website.  PLEASE NOTE:  Donors will need to identify your fundraiser in the notes of their payment in order for the donation/payment to be properly credited to your event.

QR Codes for Credit Card Donations

DIGITAL CONTENT

Campaign Videos:

United Way Campaign Video full (sharable link or download)

 

 

Partner Agency Social Media Shorts:
 

4 Kids & Community

Partner Agency Spotlight: 4 Kids & Community (copy to share link or download)

4 Kids Helps Perkins Community (copy to share link or download)

 

American Red Cross

Partner Agency Spotlight: American Red Cross (copy to share link or download)

 

Big Brothers Big Sisters

Partner Agency Spotlight: Big Brothers Big Sisters (copy to share link or download)

 

CASA for Kids

CASA for Kids (copy to share link or download)

Partner Agency Spotlight: CASA for Kids (copy to share link or download)

 

Girl Scouts of Eastern Oklahoma

Girls Scouts of Eastern Oklahoma Host Camp Sylvia Stapley (copy to share link or download)

 

Legal Aid Services of Oklahoma

Partner Agency Spotlight: Legal Aid Services of Oklahoma (copy to share link or download)

 

Life Adult Day Center

Partner Agency Spotlight: Life Adult Day Center (copy to share link or download)

Life Adult Day Center Helps Father and Son

 

MPower

Partner Agency Spotlight: MPower (copy to share link or download)

 

Mission of Hope

Meet Mission of Hope Homeless Shelter (copy to share link or download)

Partner Agency Spotlight: Mission of Hope Homeless Shelter (copy to share link or download)

 

Payne County Drug Court

Partner Agency Spotlight: Payne County Drug Court (copy to share link or download)

 

Payne County Youth Services

Partner Agency Spotlight: Payne County Youth Services (copy to share link or download)

 

The Saville Center for Child Advocacy

Partner Agency Spotlight: The Saville Center for Child Advocacy (copy to share link or download)

 

The Salvation Army of Stillwater

Partner Agency Spotlight: The Salvation Army of Stillwater (copy to share link or download)

 

Stillwater Cares

Partner Agency Spotlight: Stillwater Cares (copy to share link or download)

 

Stillwater Community Health Center

Partner Agency Spotlight: Stillwater Community Health Center (copy to share link or download)

 

Stillwater Group Homes

Partner Agency Spotlight: Stillwater Group Homes (copy to share link or download)

 

Stillwater Habitat for Humanity

Stillwater Habitat for Humanity Women’s Build (copy to share link or download)

Partner Agency Spotlight: Stillwater Habitat for Humanity (copy to share link or download)

 

Stillwater Interfaith Counseling Center

Partner Agency Spotlight: Stillwater Interfaith Counseling Center (copy to share link or download)

 

Stillwater Literacy Council

Partner Agency Spotlight: Stillwater Literacy Council (copy to share link or download)

 

Stillwater Mobile Meals

Partner Agency Spotlight: Stillwater Mobile Meals (copy to share link or download)

 

Stillwater YMCA

Partner Agency Spotlight: Stillwater YMCA (copy to share link or download)

 

Wings of Hope Family Crisis Services

Partner Agency Spotlight: Wings of Hope (copy to share link or download)

Facebook

Like the United Way of Payne County Facebook page and suggest your friends do the same. Through this page, you can get updates on the campaign news and upcoming events, while interacting with other UWPC supporters.

If you would like a Facebook event created on the United Way of Payne County page, be sure to email info@unitedwaypaynecounty.org

 

Instagram & Twitter

If you have a personal or company Instagram or Twitter account, please follow us on Instagram (@unitedwaypaynecounty) and Twitter (@UWPayneCounty), and tag us in news about OSU and UWPC. Include the words "United Way," "United We Thrive Campaign" or the hashtags #UnitedWeThrive #LiveUnited in your tweet if you want it to appear in our search feed.

EVENT IDEAS, INCENTIVES & MORE

We want to help you plan. Please reach out to us at 405-377-2161 or info@unitedwaypaynecounty.org. We can create online giving pages, such as taking credit card payments, for events, raffles, silent auctions and more.

For any events hosted by United Way and/or using United Way’s tax ID, products or services offered as prizes may not include firearms and ammunition; tobacco products; adult entertainment; gambling/gaming items; and/or cannabis/marijuana products.

 

Click here to view or download our list of In-Person & Virtual Event Ideas.

A small deduction from each pay period adds up to make a large impact. There are two ways to be a Fair Share giver. Donate 1% of your annual salary or donate one hour’s pay per month.

1% of Annual Salary Example
Annual salary of $30,000
$30,000 x 1% (.01)
$300 Annual Contribution

1 Hour's Pay Per Month Example
Hourly salary of $10
$10 x 12
$120 Annual Contribution

Leadership givers are United Way of Payne County's most generous supporters and are an integral part of our efforts to solve community problems and bring measurable, lasting change to the lives of thousands of residents in our community each year. Leadership giving contributions can be combined with a household member, given as a one-time gift or given through payroll deduction.

Tocqueville

Donors who give an annual gift of $10,000 or more

Oak

Donors who give an annual gift of $5,000 to $9,999

Cypress

Donors who give an annual gift of $2,500 to $4,999

Maple

Donors who give an annual gift of $1,500 to $2,499

Magnolia

Donors who give an annual gift of $$1,000 to $1,499

Dogwood

Donors who give an annual gift of $750 to $999

Redbud

Donors who give an annual gift of $500 to $749

 

Give employees extra incentives based on their engagement during the campaign

  • New donors
  • Returning donors
  • For an increased gift
  • Leadership Donors ($500+)
  • Department or team compete for top results
  • Donation level: gifts at a certain dollar point or more enters them for incentives
  • The company goal: If the company achieves XX% participation, all employees receive incentive

 

Incentives Ideas

  • Use delivery service to deliver items to your employees – dinner for the family, flowers, coffee, set up a wish list on Amazon.
  • Company promotional items.
  • Virtual Gift cards for at home needs - delivery services (Grub Hub, DoorDash, Uber Eats) Local businesses/restaurants, grocery stores, department stores, Amazon 
  • Additional PTO Days 
  • Late start / leave early day / longer lunch break.
  • Shout-outs in meetings, newsletters, on social media, and/or on the company intranet
  • Host an in-person or virtual meeting for a gratitude thank you event. Partner with your contact at United Way to plan a great wrap up event!
  • Personalized thank you from CEO.
  • Custom thank you e-card or video from leadership.

Win Back Lapsed Donors

A lapsed donor is someone who gave the previous year, but did not give during the current fundraising campaign. As you turn in final numbers for your company’s drive you will be given a list of lapsed donors. Once you review the list you will be able to quickly identify whether that person has left your company or was absent on the day of your kick-off.

It is important to follow up with those employees to allow them to participate. This can help your company’s total campaign dollars go up. If the person is no longer employed at your company please let your United Way contact know to help United Way maintain accurate and updated donor information.

 

New Hires Program

Through employment changes, job loss and moving, United Way incurs contribution losses.  A New Hires Program can help replace those contributions.  Please help your community by making sure your company holds a New Hires Campaign through which new employees are asked to support United Way at the time of hire.  Email us at campaign@unitedwaypaynecounty.org for assistance.

 

Retirees Program

United Way relies on the support of retirees as the needs in the community grow.  Many retirees have the support of pensions and benefits; there are many more who live around us who don’t have that security.  Ask your CEO and United Way rep to help you get a Retiree Program started.

United Way of Payne County staff can guide you through all steps of running a virtual or in-person campaign as well as help you set goals, train your team and more. We can help with:

 

    • Requesting a partner agency speaker for your campaign kickoff or events
    • Creating an Online Pledge Form
    • Assisting with fundraising events, such as guidance or create online giving platforms

 

If there is a resource you need for your campaign that's not listed here on the Toolkit, contact us at 405.377.2161 and we'd be happy to help!

Q&A

When should our campaign take place?
Pacesetter campaigns take place in July and August. Most other workplace campaigns occur between early September and mid-November. However, they can take place any time of the year.

I have limited time. How can I work the campaign into my busy schedule?
Reach out to us. United Way of Payne County staff and volunteers are here to help you every step of the way. Let us know your limitations and we will come up with a plan together to make it easier for you. Another way to ease the strain is to recruit a campaign team. Assign tasks and assume a management role. Most importantly, start planning early. The earlier you start the easier the process will be for you.

How long should our campaign last?
Whatever works best for you! We have a 5 Days to Give United campaign option that lasts 1 week. Most traditional campaigns can be wrapped up in two or three weeks. The goal is to distribute and collect pledge cards while the United Way message is still fresh in employees’ minds.

How can I involve our employees in the campaign experience?
Take the campaign to them. Some ideas are to use e-mail, voice mails, videos and/or letters from the CEO/Leadership to get the word out. Attach balloons with United Way messages to the employees’ desks. Designate one room as the United Way Room and have participants play games on their breaks and turn in pledge forms for prizes. Use your company’s intranet to provide information and results. Create and distribute a company video starring your colleagues sharing their reasons for Living United in prior campaigns.

When do payroll contributions start?
The most common payroll contribution period usually runs from January 1 through December 31. Some companies use their fiscal year as their schedule for payroll contribution. United Way does not set your payroll schedule. It is a company decision.

How do I get a speaker at my event?
United Way can work with you to secure a speaker for your campaign kickoff. We can recommend speakers for your rally based on the interests of your workforce. For planning purposes, please allow at least two weeks to process your speaker request. Since most speakers are doing numerous events throughout the campaign, it is not always possible to get the speaker you request. Email us to schedule a speaker at campaign@unitedwaypaynecounty.org

As a Company Coordinator, you may encounter some questions about United Way that are hard to answer.  We have listed the most frequently asked questions below to help you.  Of course, if you come across another question that you cannot answer, please don’t hesitate to contact your United Way of Payne County representative. We would rather be asked tough questions than leave people with a misunderstanding or misconception of United Way.

What is United Way’s overhead Ratio?
United Way of Payne County is committed to responsible stewardship of your donations. United Way has taken many steps to reduce expenses and our overhead ratio, defined as fundraising and administration expenses divided by total revenue. Based on the current IRS 990 Form, United Way of Payne County's overhead is 14.6%. That is well below the Better Business Bureau standard for nonprofit organizations, which is 35% or less.

Are all United Ways the same?
No. There are more than 1,200 separate, autonomous United Ways. United Way of Payne County is one of 15 United Ways in Oklahoma. We have our own local Board of Directors, which establishes policies. We support United Way Worldwide with dues that help provide training and national advertising, but it has no authority over your local United Way.

Does United Way fund abortions?
No. No single United Way anywhere in the country has ever provided funding for abortion services. The abortion issue is a divisive one on which United Way takes no position.

My friend wasn’t helped, so I’m not giving!
Last year, United Way of Payne County helped thousands of people.  However, there are still people who will not be served due to the limited funds that our partners have available. That is why it is so important to participate.

Can I designate my gift?
Yes! We allow designations to support programs of any of our current funded partners. You find those partners and in the United Way of Payne County brochure or on our website. Designations not meeting requirements will be redirected to United Way of Payne County's general campaign.

Is giving to United Way voluntary?
Yes! Our United Way has a written policy against coercion.  

Why do some United Way partners charge fees?
United Way funds provide only a portion of the money agencies need to provide services. Some agencies charge sliding scale fees so they can help more people.

I never use agency services - why should I give?
You never know when you, a member of your family or a neighbor may need a United Way service due to job loss, loss of a loved one, illness, disabilities or family problems. Your gift helps ensure that United Way services are available to as many people as possible when they’re needed the most.